2018
Born in a lab
Shiftwave began at the Santa Barbara Center for Art, Science, and Technology, where years of experimentation explored how structured multisensory input could help influence human state.

Born in a cutting-edge psychophysiology lab, Shiftwave was initially developed for the military to help them reset and recover under extreme conditions.
Today, our technology is used across professional sports, wellness, performance, and humanitarian environments by people looking for a more reliable way to reset.


Ukraine initiative with Gen.Ukrainian
In collaboration with Gen.Ukrainian, a program dedicated to providing psychological rehabilitation for some of the most severely traumatized children in Ukraine.
Shiftwave CEO Michael North and Chief Medical Officer Dr. Jeffrey Rouse visited Gen.Camp to install Shiftwave technology and work with the medical team to develop specialized rehabilitation programs for these children.
A single Shiftwave installation has the potential to significantly impact the lives of these children.
If you would like to contribute to this cause, please consider making a tax-deductible donation to our nonprofit partner, White Stork: Donate to our partner White Stork
You can also support Gen.Ukrainian directly by visiting: https://genukrainian.com.ua/en

In Ukraine to help wounded soldiers
Within 6 weeks of the full-scale invasion, the Shiftwave team mobilized to support Ukrainians on the ground with our advanced nervous system technology, restoring and realigning refugees in processing centers and donating Shiftwaves to evacuation rescue drivers. Since then, in five trips throughout Ukraine, the Shiftwave team has expanded its grassroots donation program, demonstrating and donating our technology to over 14 sites, including:
Recognition
Shiftwave has been recognized by leaders across wellness, fitness innovation, and health technology. Each recognition comes from a different room: clinicians, editors, operators, and industry observers. Together, they point to the same shift: autonomic regulation is becoming a foundational layer in how people think about recovery, readiness, and well-being.
Selected for the Mental, Emotional & Spiritual Well-Being category.
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Recognized among leading fitness and wellness companies shaping the future of the category.
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GLOBAL PARTNERS
Kidsave
Lemo Foundation
Klitschko Foundation