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Where innovation meets impact

Born in a cutting-edge psychophysiology lab, Shiftwave was initially developed for the military to help them reset and recover under extreme conditions.

Today, our technology is used across professional sports, wellness, performance, and humanitarian environments by people looking for a more reliable way to reset.

Discover Shiftwave

Our journey

2018

Born in a lab


Shiftwave began at the Santa Barbara Center for Art, Science, and Technology, where years of experimentation explored how structured multisensory input could help influence human state.

2022

Real-world impact

As the technology evolved, Shiftwave began reaching high-stress environments, including humanitarian support efforts in Ukraine, where the system was used to offer moments of grounding, calm, and respite.

Today

Built for real life

Today, Shiftwave is used across professional sports, wellness, performance, and humanitarian environments. The platform continues to evolve through protocol development, real-world feedback, and ongoing research.

Load video: Ukraine Initiative with Gen CampLoad video: Ukraine Initiative with Gen Camp

Global humanitarian efforts

Ukraine initiative with Gen.Ukrainian

In collaboration with Gen.Ukrainian, a program dedicated to providing psychological rehabilitation for some of the most severely traumatized children in Ukraine.

Shiftwave CEO Michael North and Chief Medical Officer Dr. Jeffrey Rouse visited Gen.Camp to install Shiftwave technology and work with the medical team to develop specialized rehabilitation programs for these children.

A single Shiftwave installation has the potential to significantly impact the lives of these children.

If you would like to contribute to this cause, please consider making a tax-deductible donation to our nonprofit partner, White Stork: Donate to our partner White Stork

You can also support Gen.Ukrainian directly by visiting: https://genukrainian.com.ua/en

Load video: Ukraine Initiative with Gen Camp

In Ukraine to help wounded soldiers

Within 6 weeks of the full-scale invasion, the Shiftwave team mobilized to support Ukrainians on the ground with our advanced nervous system technology, restoring and realigning refugees in processing centers and donating Shiftwaves to evacuation rescue drivers. Since then, in five trips throughout Ukraine, the Shiftwave team has expanded its grassroots donation program, demonstrating and donating our technology to over 14 sites, including: 

  • Укрзаліниця-Ukrainian Railways 
  • Gen Camp (Children’s Trauma Camp) 
  • UNBROKEN-National Rehabilitation Hospital
  • Military Frontline and Rehabilitation Hospitals
  • Frontline Ukrainian Army medics & chaplains 

Recognition

Independent validation

Shiftwave has been recognized by leaders across wellness, fitness innovation, and health technology. Each recognition comes from a different room: clinicians, editors, operators, and industry observers. Together, they point to the same shift: autonomic regulation is becoming a foundational layer in how people think about recovery, readiness, and well-being.

Canyon Ranch Wellness Gold List

Canyon Ranch Wellness Gold List

Selected for the Mental, Emotional & Spiritual Well-Being category.

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Athletech News Most Innovative Fitness and Wellness Companies of 2026

Athletech News Most Innovative Fitness & Wellness Companies of 2026

Recognized among leading fitness and wellness companies shaping the future of the category.

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Wellworthy Awards 2025

Wellworthy Awards 2025

Named Best New Launch in health, wellness, and fitness.

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Medical Tech Outlook Nervous System Regulation Devices Company of the Year 2025

Medical Tech Outlook 2025

Named Nervous System Regulation Devices Company of the Year.

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GLOBAL PARTNERS

Working together

NFL Players Association

Exos - Human Performance Leader

One Team Partners

LaFuma®

Milken Institute

Center for Neurological Studies

Unbroken Ukraine

Gen Ukrainian

First Medical Union Hospital, Lviv

RePower

White Stork

SBCAST

Ukrainian Railway

War Horses for Veterans

Aspen Neuro

Kidsave

Lemo Foundation

Klitschko Foundation

Center for Equilibrium