Shiftwave has announced its expansion into Europe through an exclusive partnership with BLACKROLL®, the Swiss-based leader in recovery and longevity.
It’s a meaningful step, not just geographically, but in how performance itself is being understood.
For a long time, performance has been shaped by two primary levers: training and recovery. What’s now emerging across elite sport and high-performance environments is something else alongside them:
A third pillar—the ability to reliably shift state.
Why state is becoming more relevant
At the center of Shiftwave’s approach is a simple idea:
How you feel is how you show up.
As stress builds in the body, it directly affects clarity, movement, recovery, and readiness. In environments where performance matters, the ability to move out of stress and into a more optimal state is becoming increasingly important.
SHIFTWAVE PRO is designed to support that shift—on demand.
By combining full-body vibration, breathwork, immersive audio, coaching, and meditation into a single coordinated experience, the system creates a structured way to move between states, without relying purely on cognitive effort.
Bringing this into Europe
Through this partnership, Shiftwave will be introduced across key European markets, with placements across studios, clinics, performance facilities, and hospitality environments.
Rather than introducing a new tool in isolation, the expansion reflects a broader shift in how recovery and performance are being approached.
As Marius Keckeisen, Co-Founder and Chief Innovation Officer of BLACKROLL®, explains:
“With Shiftwave, we unlock a previously underestimated lever of recovery: the nervous system. By combining targeted vibration with guided audio, we enable people to actively train states like relaxation, focus, and activation with clear relevance for mental health, athletic recovery, high-performance sports, and therapeutic applications. This expands our understanding of recovery from a passive tool to a state you can actively control in everyday life.”
A more complete view of performance
Across the environments where Shiftwave is already in use, from elite sport to clinical and high-stress settings, a consistent pattern is emerging:
State matters.
As Mike North, CEO and Co-Founder of Shiftwave, puts it:
“For a long time, performance has been viewed primarily through the lenses of training and recovery. What we’re seeing now at Shiftwave—across elite sport, clinical environments, first responders and high-performance settings, including in war zones—is that nervous system regulation has become foundational.
How you feel is how you show up. As stress builds in the body, it shapes how you think, move and perform. The ability to reset—to shift out of stress and into clarity, readiness and performance—is becoming increasingly important in high-performance environments.
That’s what SHIFTWAVE PRO is designed to provide: a reset you can rely on, on demand. Our partnership with BLACKROLL® allows us to bring this capability into Europe with both credibility and scale, introducing a more complete approach to performance—one that includes not just how you train or recover, but how you regulate.”
European Debut at FIBO 2026
Shiftwave Pro will make its European debut this week in Cologne at FIBO 2026, widely regarded as the world’s leading trade show for fitness, health, and wellness, drawing industry leaders, innovators, and thousands of attendees from across the globe.
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